Yeti Dispatch “Year in Preview”

At the end of each year, we’ve all become accustomed to seeing our digital existence summed up in a variety of ways, including YouTube’s Year End Review and Spotify Wrapped. But in 2022, Yeti decided to flip that script and use its robust catalog of outdoor-themed brand content to give people something to look forward to in the new year.

Yeti’s “Year in Preview” campaign, the Marketing winner of the 2023 Innovation by Design Awards, cleverly generated an itinerary of Yeti-approved outdoor activities and events that it used to auto-populate its fans’ calendars. The campaign asked people to answer a series of short questions that guided Yeti in generating its suggested lists. Individuals’ lists were curated based on their activity preferences (fishing, hunting, climbing, surfing, snow, ranch and rodeo, or BBQ, for example), as well as their soundtrack of choice (wave break, stampede, smoldering coals, salmon run, and northern lights).

Services: Illustration, Editorial Design