The National Beer of Texas

Lone Star is The National Beer of Texas. The brand has endured and refreshed generations of Texans. The beer "from the big country" is always abundant at back yard hangs, enjoying Texas's plentiful waters, and front row at your favorite show. 

In the 1970s, Lone Star's sales exploded as the beer became adopted by the "Cosmic Cowboys of country music. This era was spearheaded by Jerry Retzloff, former marketing and promotions manager for Lone Star Beer, and his close association with Willie Nelson, the Austin music scene, and their Giant Armadillo.

As Texas evolves, Lone Star symbolizes all that we know and love of the Lone Star State and in 2023 Zach Wieland teamed up with the folks at Lone Star to refresh their core merchandise suite to reflect the heritage of the brand in an authentic way that rang true to their modern audience.

Services: Illustration, Brand Merchandise