Bud for Utah’s State Beer

A 2020 change in state legislation made it finally possible to buy and sell “full strength” beer of over 5% alcohol by volume in Utah. To celebrate, Budweiser campaigned to be named the official state beer of Utah and I was tasked with building a suite of campaign billboards, buttons, and even an official state beer can for Utah’s first and favorite “real” beer.

Services: Design & Illustration, Merchandise