Shiner Bock & Magellan Outdoors

Academy Sports and Outdoors and Shiner Beer teamed up for a collection of gear that was equal parts nostalgic and natural. Adventurous but familiar. Rugged, yet still with a snap of wit. The result was a refreshing take on custom outdoor merchandise that combines history, a thirst for adventure, Texan culture, and the spirit of fun from both brands — and blends them across a product line that can cover you from head to hoof.

Services: Illustration, Apparel Design, Merchandise

Work done with Helms Workshop